Chapter 4 Worksheet: Build Your Minimum Viable Marketing System

Most small businesses fail at marketing because they try to do too much—or don’t know where to start.

This worksheet from Chapter 4 of The First 100 Customers helps you build a focused, effective system that attracts leads and moves them closer to buying.

🛠 What You'll Do:

Choose your #1 marketing channel based on where your ideal customers actually spend time
Define your core message and content plan to attract the right people
Set up a simple lead capture + follow-up system to turn interest into customers
Track key metrics to know what’s working (and what’s not)

📌 Key Features:

Covers the 10 essential components of a working marketing system
Designed to help you take action quickly — even if you're short on time or budget
Helps eliminate “marketing overwhelm” and bring structure to your efforts
Ideal for solo founders, service providers, and small business owners

You don’t need to do everything — just the right things.
Use this worksheet to build a marketing system that’s simple, sustainable, and actually works.

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Overwhelmed by marketing? This worksheet helps you build a simple, focused marketing system that attracts real leads—without the guesswork or burnout.

✅ Why This Worksheet Matters

Most business owners try random tactics instead of building a repeatable marketing system. This worksheet gives you a structure to follow — so you’re not just “posting and hoping.”

🔑 Key Features:

Core message clarity Identify the one message your ideal customer needs to hear. Channel-first strategy Focus your energy on the marketing platform that matters most for your audience. Simple lead generation setup Build a basic funnel: content → CTA → lead capture → follow-up → customer. Real-world metrics + time/budget planner Set clear expectations for what you’ll track, how much time you’ll spend, and what you can invest. Accountability prompt Stay consistent by choosing someone to keep you on track.

🎯 What You'll Gain:

A clear, focused marketing plan you can actually follow Fewer distractions, more traction More leads — with less time and guesswork Confidence that your marketing is moving the business forward

Size

2.05 MB

Length

4 pages