Chapter 4 Worksheet: Marketing Assets Checklist

If you don’t have your marketing assets in place, your strategy will always fall short.

This worksheet from Chapter 4 of The First 100 Customers is a tactical checklist to make sure your foundational marketing materials are ready to support real customer acquisition.

🧰 What You'll Do:

Build or review your core marketing assets — from messaging to website to email funnel
Identify what’s missing and prioritize what to build first
Ensure your business has the tools to turn attention into action
Eliminate confusion and build confidence that your marketing is set up right

📌 Key Features:

Comprehensive checklist across 6 major categories:
Core Messaging, Website, Social Media, Email Funnel, Local SEO, and Tracking
Prompts for building each asset + space for custom notes
Helps bridge the gap between strategy and execution
Great for service providers, coaches, local businesses, and digital product creators

Strategy is just theory until you’ve got the pieces in place.
This worksheet helps you get your business marketing-ready.

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You can’t market effectively without the right assets. This checklist gives you a clear, organized way to build the core materials your business needs to start generating leads.

✅ Why This Worksheet Matters

Many business owners skip straight to posting content or running ads without having the basic marketing building blocks in place. This checklist ensures you're set up to win — not waste time.

🔑 Key Features:

Core messaging clarity Confirm that your value proposition, brand voice, and objection responses are defined. Customer-focused website audit Make sure your site converts — not just exists. Social media setup and content plan From optimized bios to engagement strategy. Lead magnet + email sequence system Build your follow-up funnel and turn traffic into trust. Local SEO readiness Get found in your market — not buried under national brands. Analytics and tracking checklist Know what’s working (and what isn’t) by tracking key conversion points.

🎯 What You'll Gain:

A clean, confident foundation for launching your marketing Peace of mind knowing you’re not missing critical pieces A punch list to guide you and/or your team week by week Fewer false starts — and better long-term results

Size

2.11 MB

Length

8 pages