Chapter 3 Worksheet: Offer Development & Value Proposition

You don’t just need an offer — you need one that fits your customer like a glove.

This expanded worksheet from Chapter 3 of The First 100 Customers helps you build an offer that is both irresistible and strategically aligned with your ideal customer’s needs.

🧠 What You'll Do:

Define your core solution, delivery method, and pricing strategy

Build in risk reversals, urgency, scarcity, and bonus elements

Align your product with your customer's jobs, pains, and desired outcomes

Craft a clear value proposition that sets you apart from competitors

📌 Key Features:

Complete Offer Development Framework to map out your entire value stack

Customer Value Proposition Canvas to align with what your audience truly needs

Plug-and-play templates for offer statements and UVP (unique value prop)

Ideal for refining service packages, digital products, SaaS, consulting offers and more

Great marketing can’t save a weak offer.
Use this worksheet to make sure yours is strong enough to convert.

Name a fair price:

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Craft an offer your customers can’t ignore — and a value proposition that makes you stand out. This worksheet helps you align your product with what people truly wan

✅ Why This Worksheet Matters

Even great products get ignored when the offer doesn’t speak to what people really want. This worksheet shows you how to position, price, and package your offer so that it becomes irresistible.

🔑 Key Features:

Core Offer + Value Builder Clearly define the #1 result your customer gets — and how to communicate it powerfully. Bonus Stack Framework Add 3–5 high-value bonuses and assign perceived value to each — making your offer feel 5–10X more valuable. Risk Reversal & Urgency Prompts Learn how to remove buyer hesitation with guarantees and limited-time motivation. Final Offer Statement Template A plug-and-play script that brings all your offer elements together in one sales-ready pitch.

🎯 What You’ll Gain:

A complete irresistible offer mapped out and ready to use More conversions from your website, sales calls, and emails Higher perceived value = more revenue without lowering price Confidence that your offer actually sells itself

Size

3.61 MB

Length

13 pages