Chapter 2 Worksheet: Ideal Customer Profile Template

If you’re trying to grow your business, but feel like your message isn’t sticking — it’s probably because you haven’t defined who you’re talking to.

This worksheet from Chapter 2 of The First 100 Customers is your tool to fix that.

✍️ What You’ll Do:

Build a detailed profile of your ideal customer — their demographics, mindset, behavior, and buying habits
Get crystal-clear on what they care about, what drives them, and how to speak their language
Create up to 3 separate customer profiles if you serve multiple audiences

📌 Key Features:

Comprehensive template covering demographics, psychographics, buying triggers, media habits, and more
Persona narrative builder to humanize your customer profile
Designed to help you craft better offers, write sharper copy, and close more sales

Whether you’re doing marketing, sales, product development or content — this worksheet gives you the clarity to focus on what works.

Stop guessing. Start speaking directly to the people most likely to buy from you.

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Stop wasting time on the wrong people. This worksheet helps you define exactly who your ideal customer is — so you can attract more of them and convert faster.

✅ Why This Worksheet Matters

If you're unclear on who your product is for, every part of your business suffers — your messaging, your offer, your sales. This worksheet fixes that.

🔑 Key Features:

Step-by-step customer profile template Covers demographics, values, pain points, buying behavior, and more. Customizable for 1–3 audiences Whether you serve one niche or several, you can map out different segments. Persona narrative section Write a short bio and quote that bring your customer to life — perfect for refining tone and messaging. Instant access, printable PDF Use digitally or by hand — and revisit as your business evolves.

🎯 What You'll Gain:

Clarity on exactly who you're selling to Better copy, ads, and outreach based on real-world buyer insight A tighter connection with your ideal audience Less wasted time and money on the wrong people

Size

2.06 MB

Length

6 pages