Chapter 2 Worksheet: Map Your Customer’s Journey

If you're struggling to convert interest into action, it’s not always your offer — it’s your journey.

This worksheet helps you visualize exactly what your customers experience from first discovery to post-purchase.

🧭 What You'll Do:

Break down the 5 key stages of your customer’s journey: Awareness, Consideration, Decision, Purchase, and Post-Purchase

Pinpoint the questions, emotions, objections, and needs customers have at each stage

Identify opportunities to create content and messaging that keeps people moving forward

📌 Key Features:

Covers both emotional + rational buying behaviors

Helps uncover why customers stall out before purchasing

Guides you to fix friction points and strengthen trust

Great for improving landing pages, sales copy, follow-ups, and support

This worksheet is from Chapter 2 of The First 100 Customers and pairs perfectly with the Ideal Customer Profile Template.

If you want to build a marketing and sales process that works, not just hope — start by mapping the real path your customers take.

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Most businesses lose customers at key points in the buying journey — this worksheet helps you fix that. Map each stage from awareness to post-purchase and turn browsers into buyers.

✅ Why This Worksheet Matters

Even if you know your customer, you won’t convert them if your journey doesn’t match how they buy. This tool helps you align your marketing, sales, and support with the actual path your customer follows.

🔑 Key Features:

Covers all 5 stages of the customer journey From first awareness to post-purchase, you’ll know what your customer needs and feels at every step. Pinpoint content gaps & friction points Understand where you’re losing people and how to close the gap. Emotions + logic-based prompts Designed to surface both the rational and emotional parts of the buying process. Practical insights you can apply immediately Use the completed worksheet to improve your emails, ads, website, and follow-up messaging.

🎯 What You'll Gain:

Clarity on why people drop off More trust and conversions throughout your funnel Better post-purchase experiences = more referrals A sales process that feels effortless and aligned with your buyer

Size

2.03 MB

Length

6 pages